Enjoy! Meal Prep Store

Food is essential to our daily lives, providing the necessary energy and nutrients to sustain our bodies. In a world filled with diverse food options, many people struggle to make the healthiest choices, often influenced by the prevalence of fast food and unhealthy eating habits. During the summer, I became inspired by the growing trend of meal prepping after observing others preparing their meals in advance. I decided to try it myself, cooking meals for the entire week, and was pleased with the results. However, as the season came to an end, I faced the challenge of balancing meal preparation with my school and work commitments. This led me to explore the increasing popularity of meal prep stores. After visiting a local store, I found the food to be well-prepared but felt the overall experience lacked creativity and engagement. The food packaging, while informative, lacked a distinct identity and relied on repetitive design. This observation sparked the idea for my senior project: creating a meal prep store that caters to busy individuals while establishing a unique and compelling brand identity. The goal of this project is to design an experience that not only meets the practical needs of customers but also engages them with a fresh, creative approach to meal prep.