WD-40 Rebrand

This conceptual ad campaign for WD-40 showcases the product’s surprising ability to restore dried paintbrushes and bring them back to life. Inspired by shampoo commercials, the ad playfully compares paintbrush bristles to hair, highlighting softness, smoothness, and rejuvenation. The paintbrush is personified as a character to create a stronger emotional connection, adding humor and relatability while helping the campaign stand out in a crowded market. A redesigned logo honors WD-40’s original name, Rocket Chemical Company, while giving the brand a fresh and modern look.